Consumer behaviour Essay Example | Topics and Well Written Essays - 1750 words - 1

Consumer behaviour - leaven ExampleDespite some lingering negative issues, the number of people buy atping online continues to grow as more and more people become familiar with the process and the convenience of being able to shop for just about some(prenominal) item they want from homes to house wares and everything in between at any time of the day or night that works best for them and regardless of whether what theyre wearing (or not wearing) is presentable to the public to be found at the local shopping center. While there keep on certain products that consumers prefer to purchase at retail brick and plaster outlets and several issues concerning taxes, security and schooling mine to be overcome, the concept of purchasing online is definitely a growing trend worth investigating.From the retailers perspective, the theories and fundamentals of shopping remains much the same in the online environment as it does in the brick and mortar environment. However, there are some sig nificant factors to take into consideration in order to continue attracting and retaining customers who often have many more options online than offline in which to purchase their goods. To begin with, the earnings provides an immediate benefit in efficient time consumption as the consumer can, with a few clicks of his mouse, compare prices, investigate product information and receive previous customer recommendations. This greater flexibility was noted in the literature as early as 1997 (Alba et al) when internet sales, still in their infancy, amounted to less than half of all retail sales in the country. According to Ruthkowski (2000, cited in Changchit et al, 2005), in response to growing trends in consumer behavior that continue to turn to the internet as a source of not only information, but shopping venues, the number of available hosts on the internet, denoting the range of shopping venues, has risen from 1.7 million in 1993 to